Trade Marks

Your trade mark protects what sets your business apart. From names and logos to colours and slogans, it is how customers recognise and trust you. We can support you at every stage of brand protection, from first search to long term portfolio management.

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Trade mark clearance searches and registrability advice

Before you apply, we will assess whether your proposed trade mark is capable of registration. We carry out detailed clearance searches of relevant trade mark registers and provide clear advice on the likelihood of successful registration.

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Handling objections, oppositions, and cancellations

Trade mark applications do not always proceed smoothly. If the Intellectual Property Office raises objections to the application or a third party files an opposition, we will guide you through the process, prepare arguments, and work towards a practical solution.

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Licensing, co existence agreements, and assignments

We advise on trade mark licensing agreements, co existence agreements and assignments. Whether you want to license your brand, resolve a potential conflict or transfer ownership, we will put clear terms in place to protect your commercial interests.

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Brand strategy, portfolio management, and watching services‍

Registering your trade mark is just the start. We provide ongoing brand strategy and trade mark portfolio management to make sure your rights stay protected and properly maintained. Our trade mark watching service monitors new applications and alerts you to potential conflicts early, so you can act quickly and protect your position.

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Questions we’re often asked

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Do I need to register my trade mark?

Registration offers stronger protection and makes enforcement significantly easier.

Can I trade mark a name if someone else is already using something similar?

Possibly. It depends on similarity of the goods/services that you are providing and the likely risk of confusion.

How long does a trade mark registration last for?

A registered trade mark lasts for ten years and can be renewed indefinitely, provided it remains in use.

What happens if the registry objects to my application?

We can respond to objections, amend the specification where appropriate and negotiate with earlier rights holders to improve your chances of success.

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Experts in every area

Christina Donos
Christina
Donos
Solicitor
Daisy Jackman
Daisy
Jackman
Solicitor
Pete Konieczko-Hansom
Pete
Konieczko-Hansom
Legal Director
Phil Parkinson
Phil
Parkinson
Partner and Head of Commercial
Yat Wong
Yat
Wong
Solicitor

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